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This web page has the following in the site, "Fully Licensed In State Of CA." Our analyzers saw that the web site also stated " TOP DOLLAR PAID FOR YOUR GOLD, SILVER, PLATINUM and DIAMONDS." The Website also said " We buy all shapes, sizes and quality. 3556 E Foothill Blvd, Pasadena, CA 91107-2118. 3556 E Foothill Blvd, Pasadena, CA 91107-2118. Come into our store and feel welcomed by our professional staff. Click here to learn more about the services we offer. We are located in Pasadena, CA. Come in today for a fast and hassle free transac." The website's header had cash for gold as the most important optimized keyword. It is followed by cash for silver, cash for diamonds, and sell gold los angeles which isn't as highly ranked as cash for gold. The next words goldknoxjewelry.com uses is cash for gold los angeles. buy gold was included and will not be understood by web engines.